Recognized as one of the Top 15 unofficial LinkedIn influencers in 2018. Selected as one of the Top 50 Worldwide Human Behaviour Experts to follow in 2017 & Most Talented Spanish Marketer in 2015.
He has helped to put the customer at the center of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty Mutual, Vodafone, Telefonica and Estrella Galicia.
12+ years of experience in marketing & publications, I have gained extensive international experience in EMEA (UK, Germany, Spain, France & Italy), and LATAM (Costa Rica, Guatemala, Honduras, El Salvador & Mexico).
Robert Hornman joined HRS as Senior Vice President (SVP) for Europe, Middle East, and Africa in January 2019. A former CEO with experience in an array of industry disciplines (including marketing, operations, real estate and sales), his primary mission is to educate the European hotel community about HRS’ transformation into a global corporate hospitality leader, with an increasing demand for hotel content for a growing roster of Fortune 500 clients.
Mr. Hornman started with HRS after serving as CEO of Ignition Hospitality, a Portugal-based boutique advisory firm to hotel groups, investment firms and hospitality technology companies in Africa and Europe. He was CEO of WorldHotels from 2009 to 2014, a position he assumed after starting with WorldHotels in 2008. He led the upscale and luxury brand to unprecedented growth, building the company’s network to 500+ properties in 65 countries, and new heights for corporate bookings. Before WorldHotels, Mr. Hornman held multiple executive roles with Accor Hotels in Asia and Europe.
Based in Germany, Mr. Hornman is fluent in four languages. He earned a degree in Hospitality Administration Management from Heerlen College in the Netherlands. Mr. Hornman was a member of École Hôtelière de Lausanne’s International Advisory Board from 2013 to 2015, and remains close to the globally-renown hospitality management University.