The value that travel management
brings is increasingly measured by improved processes and the optimisation of services across departments. With this integrated perspective, business travel is no longer simply in the hands of the purchasing department.
Multiple departments are involved
from Accounting and Finance, to IT, Human Resources and Communications. The buyer of travel services directs the processes and operates within a network of different stakeholders, whose needs must be met – ensuring employees commit to the company policy while keeping costs in mind is an ever more strategic and complex task.
The overview provided by the Corporate Lodging Forum (CLF) helps the decision maker to perform their role even more strategically while also providing detailed insights into current hot topics through a series of breakout sessions.
Established in 2013
The CLF was established in 2013 as a platform for open exchange, debate about business travel and meetings, and learning from the industry’s best. With events in key destinations around the world, the event supports travel managers with international as well as local remits.
Recognized as one of the Top 15 unofficial LinkedIn influencers in 2018. Selected as one of the Top 50 Worldwide Human Behaviour Experts to follow in 2017 & Most Talented Spanish Marketer in 2015.
He has helped to put the customer at the center of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty Mutual, Vodafone, Telefonica and Estrella Galicia.
12+ years of experience in marketing & publications, I have gained extensive international experience in EMEA (UK, Germany, Spain, France & Italy), and LATAM (Costa Rica, Guatemala, Honduras, El Salvador & Mexico).
Robert Hornman joined HRS as Senior Vice President (SVP) for Europe, Middle East, and Africa in January 2019. A former CEO with experience in an array of industry disciplines (including marketing, operations, real estate and sales), his primary mission is to educate the European hotel community about HRS’ transformation into a global corporate hospitality leader, with an increasing demand for hotel content for a growing roster of Fortune 500 clients.
Mr. Hornman started with HRS after serving as CEO of Ignition Hospitality, a Portugal-based boutique advisory firm to hotel groups, investment firms and hospitality technology companies in Africa and Europe. He was CEO of WorldHotels from 2009 to 2014, a position he assumed after starting with WorldHotels in 2008. He led the upscale and luxury brand to unprecedented growth, building the company’s network to 500+ properties in 65 countries, and new heights for corporate bookings. Before WorldHotels, Mr. Hornman held multiple executive roles with Accor Hotels in Asia and Europe.
Based in Germany, Mr. Hornman is fluent in four languages. He earned a degree in Hospitality Administration Management from Heerlen College in the Netherlands. Mr. Hornman was a member of École Hôtelière de Lausanne’s International Advisory Board from 2013 to 2015, and remains close to the globally-renown hospitality management University.
The Corporate Lodging Forum is designed to help you keep abreast of market trends, borrow a few best practices, fill your toolbox with new ideas, and expand your network of peers. That in the end, you conduct your company hotel programme and all its stakeholders with finesse, new energy and motion.