Morinosuke Kawaguchi is an innovation and competitive strategy consultant, futurist and designer. He is the founder and CEO of Morinoske Co. Ltd., a creative future laboratory based in Tokyo.
As Japan’s foremost futurist, he serves as a strategy advisor to the Japanese government and to some of the world’s largest multinationals. These organizations adopted Morinosuke’s future forecasting book series MEGATRENDS as the base for their future strategy.
Morinosuke is the inventor of the “Morinoske Subculture-driven Innovation Model” and the concept of “Gross National Talent”.
He is an award-winning author whose books have been translated into four languages and they influence thinking and practice not only in Japan but in other countries as well.
He is a sought-after keynote speaker at innovation forums and international conferences both in Japan and abroad.
Yahoo Japan listed his TEDxTokyo Toilet Talks as one of the world’s Top 5 presentations.
More at morinoske.com
After serving at Sapient inc. (US) he established DOE, an interactive agency in Japan in 1998 and became its Managing Director. In 2005 he founded Profero as a joint venture of DOE with Profero inc, a UK based digital media agency, having assumed the position of Managing Director.
With 12 years top management experience in the interactive marketing segment, he became General Manger of Tribal DDB Tokyo, an Omnicom Group having successfully launched its business in Japan.
He became Representative Director of OgilvyOne Japan and Neo@Ogilvy in 2012, outstandingly revived Ogilvy & Mather Japan Group devoting himself to its digital business.
Joined Fleishman Hillard in 2016
Executive Advisor at PwC Japna in 2017
Facebook Japan Director since 2018
Kuniyoshi is the supervising editor of Japanese version of “Sexy Little Numbers” (Nikkei BP) and “The Impact of Blockchain – disrutpive technology to change the global economy” (Nikkei BP).