Join us on 22 Aug 08:30
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The Agenda

This is in the fourth edition of CLF in Brazil and it is already considered one of the main events for corporate travel in the country, following a global series held by HRS around the world! Check the agenda:

Time Description Speaker(s) Format
08:30

Registration and welcome coffee

09:00

CLF Intro

09:10

Finding a Path Through Fragmented Corporate Travel Content

The world of corporate travel continues to be increasingly complex and fragmented. In Brazil, managing a corporate hotel program brings unique challenges.
Major cities are traffic jammed, so business travelers will do everything to stay close to their points of interest – the office, the customer they need to visit…big cities also are unfortunately not safe in every neighborhood, which makes travelers very reluctant to change providers. Fragmentation brings with it a multitude of channels – many of them not really online but “online-touched”, and that makes comparison of terms and prices quite tricky. Offline intermediation ends up getting a higher than normal share of transactions. Then there´s price: occupancy levels change quite substantially in different regions or even cities, so working with “averages” and “blanket” commercial conditions might lead to cost increases or lost savings – or actually both, In this session, attendants will learn:
• How technology, including API integrations can help solve the fragmentation puzzle;
• How to use technology and work with your partners/stakeholders

Daniel Brunod, General Manager, Azul

Greeley Koch, VP Marketing, HRS

José Guilherme, CEO, Panrotas

Marina Julio, Diretora de Negócios B2B, Atlantica

Entrevista

09:55

How do I know I got the best rate? Impact of hotel distribution models for getting the best rate & property

To get the best rate, you not only need to source wisely, you need to make sure your negotiated rate is available to your travellers.  A lot can happen from when you sign a contract and when your traveller goes to book that rate.  Buyers are, rightfully so, skeptical of rate loading and rate availability, coupled with inconsistent data from many sources on tracking rates.  This session will focus on:
• How to better utilize data in your lodging programme to make sure you are negotiating a good rate;
• Having that rate loaded properly;  and
• Having that rate honoured by the hotel when the traveller goes to make a booking.

Aline Bueno, Director of Sales, HRS

Luis Felipe Albuquerque, Revenue Manager, Palácio Tangará

Phelipe Farah, Director of Hotel Solutions, HRS

Victor Maranhão, Sales Manager, Accor

Interview

10:35

Coffee Break & Networking

11:05

Booking around the world, today and tomorrow.  A mobile experience!

Buyers are confronted with different systems around the world - even in the same company - to get content and book.  Some are not aware of the differences in terms of functionality, content, and sometimes policy.
Insight into what is available today and tomorrow.                                                                                                                                      
• How to measure user experience? Does it matter?
• What is done today? Is it enough to truly engage the users?
• Mobile: the path to massive adoption?

Aitor Marin, Strategic Partnership Manager, HRS

Alexandre Cordeiro, Head of Product and Marketing, Argo Solutions

Cassio Salinas, Customer Experience Solution Engineer Director, Oracle

Beatriz Davi - Head of Marketing, Eventbrite

Painel

11:45

Customer Innovation and Industry Disruption: an HRS Procure to Pay technology update

Greeley Koch, VP Marketing, HRS

Martin Biermann, Chief Product Officer (CPO), HRS

Painel

12:30

Lunch

14:15

Breakout Sessions

1 - Blockchain and smart contracts

In one hand, the challenges around delivering an integrated and simplified the payment process in a fragmented industry are not new. Needs around security, card acceptance, integration of data from booking to invoicing, versus simplicity and robustness seem to be in constant contradiction. On the other hand, companies lose millions with inadequate or incomplete rate management processes - many of them still manual. Would a different approach using an emerging technology bring light to those challenges?

Alexandre Oliveira - Managing Director HRS

Sarah Uska, Gerente de Marketing, CoinWise

2 - Next Steps on Sourcing? The data driven Hotel Program Management – Key of success

In this breakout session Michelle Jorgensen will share with the attendants the following key topics:
• Total-cost-of-trip: Leverage your data potential and reveal the fringe cost opportunity.
• Rate accuracy: Continuous audit and compliance rate filter technology to ensure what you paid for is what you get.
• Dynamic Rate Caps: Use machine learning to capture savings opportunities in real-time.

Michelle Jorgensen, Head of Sourcing, HRS

14:45

Break

15:00

Breakout Sessions

3 - Sourcing

Sourcing a coherent and well-designed hotel program is the first step in the process to deliver sustained and predictable savings for your company. How many destinations do you need to contemplate? What is your purchasing power on these destinations? What is the fair price for your room nights? How many and which hotels should you invite? Which amenities and other commercial conditions should you consider in scope?

In this session, HRS Customers will share with you their challenges and how they successfully delivered real savings and impressive ROI to their companies.

Aline Bueno, Director of Sales, HRS

Márcia Vieira, Supervisora da Área de Gestão de Despesas e Viagens, Embraer

4 - Meetings & Groups: Sourcing

Small meetings and groups are normally a quiet but rather material source of leakage and cost increase for companies across all industry segments and sizes. Structuring the RFPs, finding the best hotels with the adequate facilities, services and equipment, gathering responses, comparing them and taking clear negotiation steps towards the best ROI is a time consuming and often frustrating experience. Not for HRS Meetings & Groups Customers. In this session, HRS Customer will share you their success cases

Beatriz Goulart, Account Manager Meetings & Groups, HRS

Clarissa Oliveira, Compradora Senior Latam, Stefanini

5 - From RFP acceptance to concrete bookings: Challenges to Sales

So, you went through the RFP funnel and now all you have to do is to welcome your customer guests right? Not really...issues ranging from legacy industry systems and practices, to a myriad of connections, databases, intermediaries and actors pose a real challenge to bring your negotiations to fruition and convert them into real bookings. In this session, our Hotel Solutions Directors will debate with Hoteliers the key success factors in getting that process shortened and optimized

Alexandre Oliveira, Managing Director, HRS

David Pressler, Regional Sales & Marketing Director, IHG

Eduardo Cordeiro, Diretor de Vendas & Marketing, Collection Hotels & Resorts

Phelipe Farah, Director of Hotel Solutions, HRS

15:30

Coffee Break & Networking

16:00

How to explain Travel Fundamentals to Finance Colleagues

Success in a corporate travel program can be measured in many ways.  Most people think it’s just about the lowest rate or fare.  While that is a big consideration, there are many others.  Today it’s about structuring your travel program to achieve savings, support a better traveler experience, attain productivity improvements that are sustainable for your travelers and internal functions and proper duty of care traveler tracking.

All in all: management expects predictability that has been a permanent challenge in this category. Learn more about explaining these fundamentals to your colleagues.

Alexandre Oliveira, Managing Director, HRS

Painel

16:45

How to structure your career in travel management?

Effective travel program leaders are those that align the corporate travel program with the strategic direction of the company. This is achieved by engaging with and effectively communicating the importance of a strong travel program with senior leadership and other internal stakeholders to support and drive needed change. Knowledge of cultural and business diversity is also a skill needed within the Latam region.

Irene Azevedo, Director of Career Transition & Changing Management  - Latam, LHH

Suzanne Neufang, VP Americas, HRS

Valéria Soska, Managing Director, Concur

Vivianne Martins - Academia de Viagens

17:30

Closing Remarks


— Please note the agenda is subject to change —

  • 08:30 — Registration and welcome coffee

    Registration and welcome coffee

  • 09:00 — CLF Intro

    CLF Intro

  • 09:10 — Finding a Path Through Fragmented Corporate Travel ContentThe world of corporate travel continues to be increasingly complex and fragmented. In Brazil, managing a corporate hotel program brings unique challenges.Major cities are traffic jammed, so business travelers will do everything to stay close to their points of interest – the office, the customer they need to visit…big cities also are unfortunately not safe in every neighborhood, which makes travelers very reluctant to change providers. Fragmentation brings with it a multitude of channels – many of them not really online but “online-touched”, and that makes comparison of terms and prices quite tricky. Offline intermediation ends up getting a higher than normal share of transactions. Then there´s price: occupancy levels change quite substantially in different regions or even cities, so working with “averages” and “blanket” commercial conditions might lead to cost increases or lost savings – or actually both, In this session, attendants will learn:• How technology, including API integrations can help solve the fragmentation puzzle;• How to use technology and work with your partners/stakeholders

    Finding a Path Through Fragmented Corporate Travel Content

    The world of corporate travel continues to be increasingly complex and fragmented. In Brazil, managing a corporate hotel program brings unique challenges.
    Major cities are traffic jammed, so business travelers will do everything to stay close to their points of interest – the office, the customer they need to visit…big cities also are unfortunately not safe in every neighborhood, which makes travelers very reluctant to change providers. Fragmentation brings with it a multitude of channels – many of them not really online but “online-touched”, and that makes comparison of terms and prices quite tricky. Offline intermediation ends up getting a higher than normal share of transactions. Then there´s price: occupancy levels change quite substantially in different regions or even cities, so working with “averages” and “blanket” commercial conditions might lead to cost increases or lost savings – or actually both, In this session, attendants will learn:
    • How technology, including API integrations can help solve the fragmentation puzzle;
    • How to use technology and work with your partners/stakeholders

  • 09:55 — How do I know I got the best rate? Impact of hotel distribution models for getting the best rate & propertyTo get the best rate, you not only need to source wisely, you need to make sure your negotiated rate is available to your travellers.  A lot can happen from when you sign a contract and when your traveller goes to book that rate.  Buyers are, rightfully so, skeptical of rate loading and rate availability, coupled with inconsistent data from many sources on tracking rates.  This session will focus on:• How to better utilize data in your lodging programme to make sure you are negotiating a good rate;• Having that rate loaded properly;  and• Having that rate honoured by the hotel when the traveller goes to make a booking.

    How do I know I got the best rate? Impact of hotel distribution models for getting the best rate & property

    To get the best rate, you not only need to source wisely, you need to make sure your negotiated rate is available to your travellers.  A lot can happen from when you sign a contract and when your traveller goes to book that rate.  Buyers are, rightfully so, skeptical of rate loading and rate availability, coupled with inconsistent data from many sources on tracking rates.  This session will focus on:
    • How to better utilize data in your lodging programme to make sure you are negotiating a good rate;
    • Having that rate loaded properly;  and
    • Having that rate honoured by the hotel when the traveller goes to make a booking.

  • 10:35 — Coffee Break & Networking

    Coffee Break & Networking

  • 11:05 — Booking around the world, today and tomorrow.  A mobile experience!Buyers are confronted with different systems around the world - even in the same company - to get content and book.  Some are not aware of the differences in terms of functionality, content, and sometimes policy.Insight into what is available today and tomorrow.                                                                                                                                      • How to measure user experience? Does it matter?• What is done today? Is it enough to truly engage the users?• Mobile: the path to massive adoption?

    Booking around the world, today and tomorrow.  A mobile experience!

    Buyers are confronted with different systems around the world - even in the same company - to get content and book.  Some are not aware of the differences in terms of functionality, content, and sometimes policy.
    Insight into what is available today and tomorrow.                                                                                                                                      
    • How to measure user experience? Does it matter?
    • What is done today? Is it enough to truly engage the users?
    • Mobile: the path to massive adoption?

  • 11:45 — Customer Innovation and Industry Disruption: an HRS Procure to Pay technology update

    Customer Innovation and Industry Disruption: an HRS Procure to Pay technology update

  • 12:30 — Lunch

    Lunch

  • 14:15 — Breakout Sessions1 - Blockchain and smart contractsIn one hand, the challenges around delivering an integrated and simplified the payment process in a fragmented industry are not new. Needs around security, card acceptance, integration of data from booking to invoicing, versus simplicity and robustness seem to be in constant contradiction. On the other hand, companies lose millions with inadequate or incomplete rate management processes - many of them still manual. Would a different approach using an emerging technology bring light to those challenges?Alexandre Oliveira - Managing Director HRSSarah Uska, Gerente de Marketing, CoinWise2 - Next Steps on Sourcing? The data driven Hotel Program Management – Key of successIn this breakout session Michelle Jorgensen will share with the attendants the following key topics:• Total-cost-of-trip: Leverage your data potential and reveal the fringe cost opportunity.• Rate accuracy: Continuous audit and compliance rate filter technology to ensure what you paid for is what you get.• Dynamic Rate Caps: Use machine learning to capture savings opportunities in real-time.Michelle Jorgensen, Head of Sourcing, HRS

    Breakout Sessions

    1 - Blockchain and smart contracts

    In one hand, the challenges around delivering an integrated and simplified the payment process in a fragmented industry are not new. Needs around security, card acceptance, integration of data from booking to invoicing, versus simplicity and robustness seem to be in constant contradiction. On the other hand, companies lose millions with inadequate or incomplete rate management processes - many of them still manual. Would a different approach using an emerging technology bring light to those challenges?

    Alexandre Oliveira - Managing Director HRS

    Sarah Uska, Gerente de Marketing, CoinWise

    2 - Next Steps on Sourcing? The data driven Hotel Program Management – Key of success

    In this breakout session Michelle Jorgensen will share with the attendants the following key topics:
    • Total-cost-of-trip: Leverage your data potential and reveal the fringe cost opportunity.
    • Rate accuracy: Continuous audit and compliance rate filter technology to ensure what you paid for is what you get.
    • Dynamic Rate Caps: Use machine learning to capture savings opportunities in real-time.

    Michelle Jorgensen, Head of Sourcing, HRS

  • 14:45 — Break

    Break

  • 15:00 — Breakout Sessions3 - SourcingSourcing a coherent and well-designed hotel program is the first step in the process to deliver sustained and predictable savings for your company. How many destinations do you need to contemplate? What is your purchasing power on these destinations? What is the fair price for your room nights? How many and which hotels should you invite? Which amenities and other commercial conditions should you consider in scope?In this session, HRS Customers will share with you their challenges and how they successfully delivered real savings and impressive ROI to their companies.Aline Bueno, Director of Sales, HRSMárcia Vieira, Supervisora da Área de Gestão de Despesas e Viagens, Embraer4 - Meetings & Groups: SourcingSmall meetings and groups are normally a quiet but rather material source of leakage and cost increase for companies across all industry segments and sizes. Structuring the RFPs, finding the best hotels with the adequate facilities, services and equipment, gathering responses, comparing them and taking clear negotiation steps towards the best ROI is a time consuming and often frustrating experience. Not for HRS Meetings & Groups Customers. In this session, HRS Customer will share you their success casesBeatriz Goulart, Account Manager Meetings & Groups, HRSClarissa Oliveira, Compradora Senior Latam, Stefanini5 - From RFP acceptance to concrete bookings: Challenges to SalesSo, you went through the RFP funnel and now all you have to do is to welcome your customer guests right? Not really...issues ranging from legacy industry systems and practices, to a myriad of connections, databases, intermediaries and actors pose a real challenge to bring your negotiations to fruition and convert them into real bookings. In this session, our Hotel Solutions Directors will debate with Hoteliers the key success factors in getting that process shortened and optimizedAlexandre Oliveira, Managing Director, HRSDavid Pressler, Regional Sales & Marketing Director, IHGEduardo Cordeiro, Diretor de Vendas & Marketing, Collection Hotels & ResortsPhelipe Farah, Director of Hotel Solutions, HRS

    Breakout Sessions

    3 - Sourcing

    Sourcing a coherent and well-designed hotel program is the first step in the process to deliver sustained and predictable savings for your company. How many destinations do you need to contemplate? What is your purchasing power on these destinations? What is the fair price for your room nights? How many and which hotels should you invite? Which amenities and other commercial conditions should you consider in scope?

    In this session, HRS Customers will share with you their challenges and how they successfully delivered real savings and impressive ROI to their companies.

    Aline Bueno, Director of Sales, HRS

    Márcia Vieira, Supervisora da Área de Gestão de Despesas e Viagens, Embraer

    4 - Meetings & Groups: Sourcing

    Small meetings and groups are normally a quiet but rather material source of leakage and cost increase for companies across all industry segments and sizes. Structuring the RFPs, finding the best hotels with the adequate facilities, services and equipment, gathering responses, comparing them and taking clear negotiation steps towards the best ROI is a time consuming and often frustrating experience. Not for HRS Meetings & Groups Customers. In this session, HRS Customer will share you their success cases

    Beatriz Goulart, Account Manager Meetings & Groups, HRS

    Clarissa Oliveira, Compradora Senior Latam, Stefanini

    5 - From RFP acceptance to concrete bookings: Challenges to Sales

    So, you went through the RFP funnel and now all you have to do is to welcome your customer guests right? Not really...issues ranging from legacy industry systems and practices, to a myriad of connections, databases, intermediaries and actors pose a real challenge to bring your negotiations to fruition and convert them into real bookings. In this session, our Hotel Solutions Directors will debate with Hoteliers the key success factors in getting that process shortened and optimized

    Alexandre Oliveira, Managing Director, HRS

    David Pressler, Regional Sales & Marketing Director, IHG

    Eduardo Cordeiro, Diretor de Vendas & Marketing, Collection Hotels & Resorts

    Phelipe Farah, Director of Hotel Solutions, HRS

  • 15:30 — Coffee Break & Networking

    Coffee Break & Networking

  • 16:00 — How to explain Travel Fundamentals to Finance ColleaguesSuccess in a corporate travel program can be measured in many ways.  Most people think it’s just about the lowest rate or fare.  While that is a big consideration, there are many others.  Today it’s about structuring your travel program to achieve savings, support a better traveler experience, attain productivity improvements that are sustainable for your travelers and internal functions and proper duty of care traveler tracking.All in all: management expects predictability that has been a permanent challenge in this category. Learn more about explaining these fundamentals to your colleagues.

    How to explain Travel Fundamentals to Finance Colleagues

    Success in a corporate travel program can be measured in many ways.  Most people think it’s just about the lowest rate or fare.  While that is a big consideration, there are many others.  Today it’s about structuring your travel program to achieve savings, support a better traveler experience, attain productivity improvements that are sustainable for your travelers and internal functions and proper duty of care traveler tracking.

    All in all: management expects predictability that has been a permanent challenge in this category. Learn more about explaining these fundamentals to your colleagues.

  • 16:45 — How to structure your career in travel management?Effective travel program leaders are those that align the corporate travel program with the strategic direction of the company. This is achieved by engaging with and effectively communicating the importance of a strong travel program with senior leadership and other internal stakeholders to support and drive needed change. Knowledge of cultural and business diversity is also a skill needed within the Latam region.

    How to structure your career in travel management?

    Effective travel program leaders are those that align the corporate travel program with the strategic direction of the company. This is achieved by engaging with and effectively communicating the importance of a strong travel program with senior leadership and other internal stakeholders to support and drive needed change. Knowledge of cultural and business diversity is also a skill needed within the Latam region.

  • 17:30 — Closing Remarks

    Closing Remarks


— Please note the agenda is subject to change —

Join us on 22 Aug 08:30
Register now